Why using animation into your communication strategy ?
Motion graphics is a visual language that helps to convey a message in a simple way. It can make complex information easier to understand and more compelling than plain text or static images. By using motion in your marketing, you can attract more leads, increase sales and build customer loyalty.
So, how to attract more leads with Motion Graphics?
Use motion graphics to stand out from the crowd.
Animation can attract more leads by showing off your creativity and unique personality. It can also help you present yourself in a way that makes you stand out from others so that clients want to chose you instead of your competitors.
Tell a story
With the right storyline, people will appreciate your brand and feel like they know it already, which will make them more likely to buy from you. Imagine a company that specializes in healthy snacks and wants to highlight their commitment to using only natural and wholesome ingredients. They can use motion graphics to tell a story about the journey of their ingredients from the farm to the shelf, showcasing the care and attention they take in selecting the best ingredients and preserving their goodness. This story can help the company connect with health-conscious consumers who are looking for natural and nutritious snack options, by demonstrating their commitment to providing high-quality products. You’re not just selling something anymore; instead, you connect emotionnaly to your public.
Explain a concept
If you’re struggling with explaining something complicated or confusing, using motion graphics to illustrate your point can make all the difference. This strategy works best when there are many different components involved such as lowcharts or infographic: These types of visuals have been proven time again that they’re easy to understand and interpret. A diagram, for example, will help viewers follow along with what’s happening in each step of your process.
“Video marketing is an incredible way to create content that is personal and has a real impact on your audience.”
_Matt Bowman, Forbes
The content, always
You might be wondering, “Why should I consider using motion graphics in my marketing strategy?”.
The answer is simple: because people love online content!
In fact, according to research done by HubSpot and Adobe, over 80% of all internet traffic is now video. It's clear that more companies need to start using motion graphics in their lead generation campaigns if they want their business to grow.
Motion graphics are a great way to communicate your message, tell your story, and create a connection with your audience. But what makes an effective motion graphic?
Here are four key elements that every good motion graphic needs in order to be successful:
•Attention-Grabbing Design:
Engaging designs will help ensure people watch the whole video instead of just clicking away after 10 seconds.
•Relatable Narrative:
Motion graphics are a great way to tell your story. They help you communicate your message in an engaging way that people can relate to, which makes them more likely to share it with others.
•Engaging Voiceover or Music:
Voiceovers and music with strong emphasis will keep people watching for longer, which increases the likelihood of them sharing your content on social medias.
•Stunning Transitions:
Gorgeous animated transitions between shots will help keep people watching longer and increase their engagement with the content.
Ex: The PostEurop campaign was an effective way of creating an emotional bound with clients. ©PIXILEON
Ex: The PostEurop campaign was an effective way of creating an emotional bound with clients. ©PIXILEON
Ex: The PostEurop campaign was an effective way of creating an emotional bound with clients. ©PIXILEON
Conclusion
Motion graphics is a powerful tool that can help you attract more leads and grow your business. It’s important to have a good strategy in place before starting any project, so make sure you know exactly what you want out of your motion graphics video before investing any money into it.
